Guideliness
An essential part of working through a branding project with designers is that you produce a set of brand guidelines. These guidelines are a document containing the details of how the different design elements (typically visual) should be applied in different situations. It will give information on things like typography, graphics, colours, materials, templates and photography to be used in the visual manifestation of the brand, providing instructions on how to apply them in different contexts, at different scales and so on.
The brand guidelines are to be used to manage the brand after the designer’s work on the project has been completed without losing the original consistency and clarity of the designs and, most importantly, with losing sight of your vision.
